Cosy's communication has been absent for few years and it needs an update of brand image, to be more approachable and modern.

 

This campaign is to communicate the idea of Cosy Marie provides a little boost of energy to keep you going through the days. By attaching the image of consuming Cosy Marie with a trendy mnemonic device - the 'finger-heart' - we give Cosy as a brand a fresh new look and it helps to connect more with the Sub-urban consumers.

​

In this project, me and my copywriter came up with the ideas for the scripts, and the Key-visual layout. We also supervised the TVC productions, post-production and the KV shooting as well. I also designed the icon of the finger-heart with the Cosy Marie.